About Us

Do you want to teach your children the valuable skills of mindfulness, gratitude and self-love? Are they important morals and values that you think are important for them? So do we! <3

That is why we have spent countless hours designing and creating tools, toys and apparel that encompass and develop the skills of mindfulness, gratitude and self-love. 


Joyful Soul Co’s Mission


As believers of the importance of mindful living, gratitude and self-love, we realised that there were limited resources that grew, developed and instilled those skills. That is why we created Joyful Soul Co. We have made it our mission to provide all of our community with: 


  • A range of products that are genuine and created with love.
  • A focus on innovative products that are not already available. 
  • And of course… real tools that create a strong foundation for our little ones well-being! 

Why Choose Joyful Soul Co? 


When you shop with us, you’ll see the Joyful Soul Co difference. We are focused on creating real tools that can further develop your Childs psychological foundation, giving them skills that will follow them through their entire life. One of our most popular products, The Gratitude Tree is a fantastic example of this! From our Joyful Apparel to Interactive Toys to Card Sets, your little one will gain valuable skills! 


We also believe in the power of connection and community. At Joyful Soul Co, we do not just believe in selling products, instead we believe in creating a family. The #joyfulfamily.